London, July 2025, Townhouse, the luxury nail salon brand shaking up the UK beauty industry, has signed another major franchise agreement, this time with ACCA Group to launch over 20 premium salons across the Midlands and East Anglia – expanding its award-winning concept into one of the UK’s most dynamic regions.
ACCA Group, a respected and experienced multi-brand operator, will roll out the salons in cities including Birmingham, Cambridge and Norwich, backed by a multi-million pound investment. The deal forms part of Townhouse’s national franchise strategy and follows a similar agreement already signed for Scotland.
This marks another key milestone in Townhouse’s plan to build a category-defining national brand. With strong unit economics across its company-owned sites and multiple franchise territories now secured, the business is primed for rapid, sustainable growth across the UK.
Lacky Sohal, Franchise Partner at ACCA Group, commented:
“Townhouse is redefining what a nail salon experience can be – elegant, professional and tech-enabled. It’s exactly what consumers in our region have been waiting for, and we’re thrilled to be leading the charge to bring it here at scale.”
ACCA Group will be opening the first of their Townhouse salons in Cambridge for September 2025 to kick off their expansion across the Midlands & East Anglia.
Founded in 2018, Townhouse has transformed the nail salon experience through stunning interiors, a refined treatment menu, clinical-grade hygiene and technology-driven operations. The brand has a strong track record of success, with over 40 locations across the UK and US and more than 500,000 treatments delivered annually. It was recently named one of the fastest-growing companies in Europe by the Financial Times.
Townhouse’s franchise expansion continues to attract top-tier operators, with major regional deals already secured and further partnerships set to be announced soon.
Townhouse are seeking experienced US franchise operators with the infrastructure to open multiple locations.
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About Townhouse
Townhouse is the fastest growing beauty business in Europe, with over 40 locations across the UK and US, up from 3 at the start of 2022 and 9 at the start of 2023. Townhouse delivered more than 500,000 treatments in 2024 and is the largest luxury nail salon chain globally.
Townhouse has seen extraordinary growth:
- 170% average annual revenue growth over the last six years
- 700% growth in the past two years alone
- 2024 was the fourth year in a row that Revenue and Site EBITDA more than doubled
- Average Google Rating of 4.7 / 5.0 across the portfolio
Townhouse has quickly risen as a beacon of quality, earning the loyalty of customers and celebrities alike. From rapper Drake sharing a selfie at their Knightsbridge location, visits from Emilia Clarke and Kim Cattrall to partnerships with luxury brands like Chanel, Tom Ford and Givenchy, Townhouse has firmly established itself as a leading brand in beauty.