As fitness innovators, Snap Fitness is making exciting changes and pushing boundaries of what we expect a fitness company to do. They are increasing their focus on helping members move their moods as well as their bodies and are on a mission to help people create positive lifestyle habits that make them feel fantastic.
This new philosophy comes after results of a global research project that found a new generation of consumers see fitness as one part of an overall holistic approach to health and wellness. Yet, 34 percent of people are intimidated or even fearful to go to a gym. That number is even higher for women in particular. The team at Snap Fitness believes there is substantial opportunity to better serve their current members whilst also attracting a new untapped consumer segment of members.
The starting point is a shift in the go-to-market strategy, which is visible in the marketing and club design. However, they are focused on creating a technology led holistic approach, which will launch in late 2021, to supporting members whether in or out of club, recognising that all fitness is valid fitness, making it simple so it sticks and rewarding members.
Jon Cottam, EMEA CEO, said Snap Fitness is built upon the fundamental drive to continually innovate and elevate our offering for members, our teams and Franchisees. Our evolution in approach not only better reflects our position in the market, but also reflects our view that no one member, or their journey, is the same. We have a firm belief that fitness should be as fun as it is fulfilling. We understand that all fitness is valid, both in and out of the club.