From the growing urge to create a place where everyone could enjoy Vegan Junk Food together, our first VJFB opened up in 2017 in the monumental westside of Amsterdam, rapidly followed up by four (and counting) additional VJFB restaurants throughout the Netherlands.
Our long-time dream turned into our #vjfbtakeover mission that went international. November 2020 we opened our first crossing border VJFB in Spain, located in beautiful Barcelona, followed by Cologne, Germany, in 2022.
In a short amount of time our innovative futuristic Junk Food got noticed, both online and offline. Only one year later VJFB became the proud winner of 2 awards at the Vegan Awards.
VJFB has one goal in mind: ‘We love the planet and we have a strong belief that a sustainable plant-based lifestyle is the only ethical option’. Plant-based alternatives prove to have the largest benefit for the planet and our health. And of course we know that eating junk food is one of the biggest pleasures in life.
A new way of thinking about sustainability. One where we believe that a plant-based lifestyle is the only ethical option for our planet, our inhabitants and our health. With the mission Eat For The Planet, we create impact to contribute to a better climate. Call us rebels with a cause!
We have proudly worked our magic over the years on vegan dishes by rethinking and reframing the narrative around them, to make them not only easily accessible but also cult like to all generations. You’ll find hardcore carnivores amongst our guests who will now happily substitute a beefburger for one of our plant-based VJFBurgers.
VJFB is more than just a restaurant. Dining at VJFB is a complete experience. Our futuristic stores serve innovative vegan junk food dishes without compromising on quality, taste and texture. From characteristic flashy VJFBurgers, Freak Fries and Zeafood to our extraordinary mouth-watering signature cocktails. Innovation is in our DNA.
We choose to focus on quality and experience thus that’s why every VJFB has its own unique atmosphere. Our signature interiors are an edgy blend of colorful street-art with a hint of chique. Every month our VJFB music curator selects R&B and hip-hop tunes that rock you into our unique urban metropolitan laid back vibe and will make you want to come back for more.
We love to lead with authenticity, innovate, connect and bring people together to enjoy Vegan Junk Food the VJFB way.
Instagram and TikTok proof
All VJB stores breath a unique Instagram and TikTok proof urban metropolitan relaxed atmosphere which makes our guests want to come back for more, and more…
Types of outlet
We offer two types of outlet: Limited Service with over the counter service and Full Service with table service and full bar.
- Size: 800 sq ft+
- Investment: Minimum £150,000 + VAT
- ROI: 12-36 months
- Size: 2,000 sq ft+
- Investment: Minimum £350,000 + VAT
- ROI: 12-36 months