Welcome to URBAN Fresh Burgers & Fries, a BFA accredited, time-tested brand that has taken South Yorkshire by storm since we first opened our doors in 2017. Founded by husband-and-wife duo, Mehmet and Zerin Kent, URBAN has grown from a single location into a flourishing multi-site business, boasting four thriving locations across Yorkshire.

Our recipe for success is simple: quality ingredients, ultimate customisability, top-tier service and a genuine passion for what we do. All these elements come together to create food that our customers love and keep coming back for.

URBAN is all about fresh, flavourful food. Our unique ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices (yes, we’ve done the maths!) So, whether you’re up for trying something new or sticking to your tried-and-true favourites, there’s an option for everyone.

Our hand-cut fresh fries are prepared daily using local farm potatoes and cooked in groundnut oil, which is a healthier choice and allergen-free.

Customers can pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at our Coca-Cola Freestyle machine with over 100 flavour options.

Our customers make their entire meal just the way they like it, so it’s always guaranteed to be a winner.

• Our menu only includes premium quality ingredients.
• We cook to order to ensure maximum freshness and minimum waste.
• We’ve centralised our supply chain to keep our quality consistent, drive cost efficiencies and simplify operations.
• Our senior team possess years of experience in hospitality.

The URBAN franchise model allows both single and multiple site ownership and offers significant earning potential in the UK QSR sector, which is currently worth over £18.8bn*. You can expect to see returns within 2-3 years of your initial investment.

Investment

The average start-up cost for your URBAN Fresh Burgers & Fries is £290,000, which can vary by unit size and location. If you have an existing unit that you want to repurpose this cost would be lower.

Our franchise fee is £16,000.

Prospective franchise partners should have available a minimum of £175,000 of liquid capital.

We work with leading franchise banks who can secure up to 50% funding.

Why URBAN

With our proven track record of success, we’re ready for potential partners to take a bite.

• We work with leading franchise banks who can secure up to 50% funding.
• Built for growth: our supply chain and operational systems will support success for single and multi-unit franchisees.
• More than a passing trend: since 2017 we’ve proven our longevity and brand value in a challenging market.
• A partnership approach: we’ve got a collaborative vision for mutual success, with all the support when you need it.
• Streamlined menu: easy to adopt with no gimmicks – simple and excellent food is what we do.
• Time-tested model: our menu, operations, training, supply chain and infrastructure have proven themselves repeatedly.

Franchising the URBAN way

Becoming an URBAN franchisee means taking a partnership approach. Your success is what drives us, and we’re in it together for the long haul as you embark on the journey to become your own Burger Master®. 

We’ll give you everything you need to succeed through in-depth training and ongoing support. URBAN HQ’s role will be to manage our centralised supply chain and supplier accounts so you can focus on growing your new business. We’ll also handle all the national PR and marketing activity, including our website, app and socials, all whilst providing localised marketing support when you want it.

*Lumina Intelligence QSR Market and Consumer Trends Whitepaper, 2022