The Park Playground enables visitors to immerse themselves in virtual reality experiences in a fictitious world where they themselves play the lead role.

As an innovative brand we offer unique and engaging location-based immersive experiences to groups of all sizes and people of all ages. With a rapidly growing library of exclusive VR content, we are on a mission to bring the future of entertainment to a global audience.

Launched in 2018, The Park Playground has since expanded to 13 cities in 4 countries with over 50 venues. We have more venues in development in prime locations and territories being reserved across the globe.

We have a strong 100% own IP based library of VR experiences, where we continuously strive to implement the newest technologies to create an immersive experience. We use the most innovative setup in the market, with no cables or backpacks.

What also sets us apart is we use the most innovative VR setup in the market, with no cables or backpacks. Using the latest technology available, franchisees can provide a more reliable, efficient, and smooth experience for both the player and the operator.

If you are looking to join a proactive, forward-thinking and fun franchise network, we look forward to supporting you in achieving your business dreams and goals.

We have opportunities in the UK and Globally for master franchisees.  Can be discussed in more detail with our Franchise Development Manager.

Our Model

Full Store Franchise Model (min. 400m²/4000ft²⁾

• 32 players per hour (tickets price £38pp)
• Dedicated stand-alone location
• 1-hour VR experiences
• VR Intro zone + Free roam + spectator zone
• Room for a bar and a meeting room
• Can be adapted to include a F&B outlet (ideal for existing F&B franchisees)
• Full custom buildout & branding
• Site evaluation, turn-key installation, onboarding, & training
• Full Marketing & Tech Support
• Booking, Management & Operations systems included
• Exclusive Franchise territory
• £600k+ first year revenue

As well as stand alone venues, we also have opportunities for existing venues (particularly entertainment or F&B) to add The Park VR system into their current business as an additional revenue stream.  The Park Playground is perfect for trampoline parks, karting centres, theme parks, bowling alleys, indoor climbing centres, gyms, casinos & so many more.

The first customer for the new turnkey VR facility solution was Europe’s leading premium holiday village operator, Center Parcs, who added it to their newly refurbished Park Hochsauerland in Winterberg, Germany. Contact us for more information on this.

Why should you invest

• The Park Playground offers premium location based free roam VR group experiences to families, friends, and colleagues, and people are willing to pay a premium price for that experience.
• Low entry investment, high ROI
• Multiple Revenue streams through Tickets, F&B, and Events.
• Growing global footprint with owned venues, further fuelled by franchise locations where 2 million people will have enjoyed a The Park Experience by 2025.
• Perfect add-on for an existing leisure destination
• We can get your venue open within three months after signing the Franchise agreement.
• Full Store Franchise Model key figures:
  • Avg. total investment: £350K
  • Avg. Y1 revenue : £600k+
  • Avg. Visitors a month in Y1: 1400
  • CapEx: £250-350k
  • ROI: 18-24 months       
  • Year 3 EBIT: +£300k