At a Glance
Sector:
Food & Drink
Established:
1989
Worldwide Presence:
Over 450 stores in 14 countries in Australia, the Pacific, Asia, and Middle East
The Coffee Club, Australia’s largest café chain, celebrates almost three decades of really good food, great service and excellent coffee.
Our energy and love for coffee is undeniable from the moment you take your first sip. Along with our excellent coffee, our simple thought-out menu comprises of family favourites which hero local produce. Our menu covers all 3-day parts including breakfast, lunch and dinner, unlike some of our competitors.
With close to 450 stores across 14 countries in the Pacific, Asia and the Middle East, The Coffee Club is the largest Australian café chain and one of the largest in the world.
We are part of the Minor DKL Food Group; leading Australian retail food brand franchisor consisting of The Coffee Club, Nomad Coffee, Black Bag Roasters, Coffee Hit, Veneziano Coffee Roasters and Flight Coffee brands. We are backed by Minor International.
The Coffee Club is known for coffee and we love it! However, there is a lot more to us than just coffee. With more store formats than our direct competitors, we offer leading master franchise opportunities tailored to suit market needs.
Plus, we offer every market menu flexibility. We innovate and adapt to meet the demands of the ever-changing consumer landscape. Our digital channels are constantly evolving and our virtual brands help grow sales
Our master franchise partners are more than our business partners. They are an extension of our family. Offering the best to our partners is something we take great pride in. We get that all markets are unique. That’s why we innovate and adapt to change in every market.
We get you and we support you. We have dedicated international support systems and head office staff all here to help make sure you are supported through every stage of your journey.
We aim to become the world’s most loved and relevant café chain. We want to bring the iconic café culture that Aussies know and love to other countries around the world.
The Coffee Club has 4 core store formats with the flexibility to adjust each format to fit into your desired footprint. Options range from a small footprint, drive thru only asset, through to a dual lane drive thru with a full-service restaurant. Our store formats consist of:
Flagship
Café
Kiosk
Drive Thru
Today, our menu consists of a wide variety of breakfast, lunch, dinner, snack and on the go snack offerings catering to all types of customer segments. Our menu covers all 3 day parts including breakfast, lunch and dinner, unlike some of our competitors.
60% of our sales are from our food offering and we have a category leading average transaction value (ATV) of greater than $15.
Our average check is over 30% higher than coffee chains operating without a full menu.
Our virtual brands were developed in July 2019 starting with Burgers with Bite. Our virtual brands are designed to grow sales by reaching new audiences with our existing products. We recognized an opportunity to captialise on the popularity of delivery aggregators such as Uber eats and deliver a brand and product to consumers that they want without them physically entering one of our The Coffee Club stores.
The result is that our virtual brands are the cream on top of our existing sales. Virtual brands grow sales by 10% -15% per store
Master Franchisee
Multi-unit Franchise
Registered Office UK
272 London Road
Wallington
Surrey, UK
SM6 7DJ
US Office
660 N Owl Dr
Sarasota
FL 34236
United States
Company Reg No: 03896150
VAT No: 238 2130 31
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