At a Glance

Pizza Restaurant


International Presence:
Over 360 restaurants across the UK and 97 overseas with world class franchise partners such as Alshaya (Starbucks) and MAP (Burger King & Subway) covering Europe, Hong Kong, China, India, Indonesia, Kuwait, the Philippines, the United Arab Emirates, Singapore and Saudi Arabia.

Pizza Express Franchise US

Iconic UK Pizza Restaurant Expanding to the US

Our Customers
From first dates through to first birthdays…
Over 25% of the UK population aged 16-75 have dined with PizzaExpress in the past 12 months. We tap into over 50% of those who engage with the casual dining sector.

Customer groups who particularly love PizzaExpress include:
• Family groups from all backgrounds
• Young adults (without kids)
• Older adults (kids have just left home)

Our Pizzerias
PizzaExpress restaurants combine modern, slick interiors with quality food, creating a homely and welcoming environment for our customers.

Typical requirements:
• Proven record of success across a huge variety of locations from Live venues in major city centres and shopping malls through to small town locations with 10,000 population
• 2,500 – 3,500 sq. ft.
• Access to delivery aggregators
• Parking nearby
Our New Kiosk
• Small footprint solution for high football and captive market/locations that are heavily focused on delivery
& takeaway orders
• Format: from 0-40 covers depending on location
• Size: 500-1,000 sqft
• Low capital requirement

Our Brand Today
• Over 450 restaurants globally serving up our iconic ‘House of brands’ products (eg. Dough Balls, American Hot, Sloppy Giuseppe & many more)
• 7x Live music venues in the UK, UAE, Cyprus & Hong Kong
• Perfect for home delivery & takeaway
• Famous flaring Pizzaiolos & service model
• 4.9 million UK CRM contacts (2.0m app)
• 20+ years of Franchise experience
• New lower capex, high margin formats in test to premiumize the QSR market
• 2nd largest brand in UK chilled retail

What we will do for you
• Ability to leverage our £14M+ spend on marketing materials from the UK
• Access to our world-class gamified training platform
• Ability to tap into our new record label PizzaExpress Live
• A global supply chain of preferred suppliers
• World-class operating materials & brand standards
• Opportunities to leverage our retail brand on market entry

Financial / Ideal Partner:

Pizza Express are seeking :

Master Franchisees

Multi-Unit Franchisees

Area Developers


Interested in Pizza Express? Contact Johnny Sellyn

Johnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising. He is happy to discuss the requirements for developing Pizza Express in the US.


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