Pitaya is a fast-casual Thai brand that is rapidly growing globally with 140 restaurants across France, UK, Luxembourg, Mauritius, Guadeloupe, Tunisia, Belgium, Spain, Turkey and Switzerland.  

Established in 2010, Pitaya offers nutritious, healthy and flavoursome Thai cuisine designed by celebrity-chef and Masterchef finalist Nathalie Nguyen.  These meals are prepared in an open kitchen using flaming woks for taste and theatre.  

Great looking interiors and a strong marketing support have contributed to the success of this booming franchise. 

The concept is incredibly versatile: it is proven to work in central business districts, city centres of large cities and smaller towns, shopping centres, travel locations and other non-traditional venues. 

Revenue streams are multiple: eat in, click and collect and delivery (via its own platform), as well as a grocery and merchandising range available in store. Pitaya can operate as a compact 700 sq ft (60 sq m) restaurant in low dwell time locations and with extra seating in tourist and leisure locations. 

Revenue streams are multiple: eat in, click and collect and delivery (via its own platform), as well as a grocery and merchandising range available in store. Pitaya can operate as a compact 700 sq ft (60 sq m) restaurant in low dwell time locations and with extra seating in tourist and leisure locations.