At a Glance

2019 in Dubai, UAE

Investment Level:
Flagship cost – $800k CAPEX (exc. pre-ops)

International Presence:
15 stores in UAE, 1 store in Bahrain, Qatar due to open Q4 2023, Egypt Q1 2024, KSA 2024, Kuwait 2024

Pickl Franchise UK

Dubai burger franchise is set to expand into the UK in 2024

Established in 2019, award-winning Pickl is all about great burgers. Not cheap fast food. Not elaborate fine dining. Just good food people love. We aim to become a globally recognised food spot, serving the freshest burgers, art and culture daily. 

We are a proud Dubai company.  We currently have 15 stores in UAE.  In 2023, we opened our first international store in Bahrain.  We are due to open in Qatar in 2023, followed by Egypt, KSA and Kuwait in 2024. 

  • Winner: Best Burgers 2022 & 2023, Time Out Dubai 
  • Winner: Best Burgers 2023, Time Out Abu Dhabi 
  • Winner: Best Restaurant in the UAE, Best Fried Chicken – Deliveroo UAE Awards 2022 

Key USPs 

  • Market leader in profitability 
  • Recognised as Dubai’s best by Time Out 
  • Selected by Impossible Foods as a launch brand for the UAE 
  • End to end supply chain 
  • Cost efficient build versus competition 
  • Pandemic growth by 250% 
  • Bottom line growth YoY -  100% 
  • Five different proven site layouts – we did the hard work for you 
*based on sales between May 2019 and April 2021 

Ideal Partner:

Pickl are seeking :

Master Franchisee

Area Developer (Min. 10 Sites Per Developer)


Interested in Pickl? Contact Johnny Sellyn

Johnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising. He is happy to discuss the requirements for developing Pickl in the UK.


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