Paris Baguette is a premium bakery cafe concept offering a wide range of freshly baked and high-quality products including cakes, pastries, sandwiches, salads, and coffee. 

Our target position in the market is to be a local community bakery where customers can enjoy food and spend time comfortably in our stores. 

In 1988, SPC Group created Paris Baguette and now proudly owns, operates, and franchises it across the globe. SPC Group has experience as a franchisee of several global foodservice brands, and as a franchisor of its own brands. 

Paris Baguette made its UK debut in October 2022, with the first location in Battersea Power Station followed by its second location on Kensington High Street. 

Well-established globally, 11 countries, 4,000 stores and counting, Paris Baguette has an ambitious growth plan for the UK; we aim to have 100 stores by 2030 and 200 stores by 2036.