At a Glance

Established:
2018

Global Presence:
33 locations across UK, Canada, USA, UAE, France & Germany. Launching 2025 in Japan, Australia & Sweden.

Ideal Partner:
US Multi-Unit Franchisees

Immersive Gamebox - US Franchise Collective

The world’s first immersive entertainment platform

At Immersive Gamebox, we believe in transforming the way people experience social entertainment. Our interactive, social gaming experiences are like no other – no headsets, no controllers, just full immersion.

Our mission is to create unforgettable, interactive gaming experiences that bring people together through cutting-edge technology, dynamic content, and innovative gameplay.

Immersive Gamebox attracts a massive and hyper-engaged audience across four key customer segments: families, friends, colleagues, and couples. Different audiences drive traffic at different times -families during the day and weekends, colleagues and couples on weeknights. Customer acquisition is clearly understood, reliable, and delivers strong return on investment, complemented by powerful word of mouth driven by high satisfaction scores – our U.S. venues consistently hold Google ratings above 4.8 across more than 50,000 reviews.

Backed by multiple technology patents and partnerships with industry giants including Sony, Netflix, and Paramount, our company is committed to using technology for good. We have a packed pipeline of new content launches and upcoming brand collaborations, ensuring our experiences remain fresh, relevant, and ahead of the curve.

We’re actively seeking passionate multi-unit franchisees to join our journey and drive the continued growth of Immersive Gamebox across the United States.

Why Immersive Gamebox 

  • Maximizes revenue per sqft
  • Lower capex, higher ROI 
  • Highly automated = minimal staffing costs  
  • High repeat rate = strong customer retention 
  • Proven profitability in the US

Rapid International Expansion through Partnerships (2025) 

  • 36 global locations: 21 in the U.S. (across 11 states), with a well-tested and refined model. Our strong U.S. presence gives us a clear understanding of what works, where, and why—driving confident, data-backed expansion
    1st U.S. Franchise Development agreement in the State of Washington
    International presence in Australia, Germany, Canada, France and GCC
    New concession model launched in February 2025 to accelerate US & EU expansion
    UK first franchise to be launched in Q2 2026

Key business attributes  

Significant Market Opportunity 

  • Provides a fun, social experience highly differentiated from solitary VR with wide demographic appeal and appropriate for variety of occasions (School and adult groups, birthdays, date nights, families) 
  • Broad appeal of customers types, 2M+ players worldwide and a 31% repeat rate (72% above the industry rate) 

Unique platform and tech ecosystem 

  • Patented Hardware, operating system and software development kit are highly scalable and enable rapid site growth with low buildout costs. 
  • Robust content pipeline built by in-house game studio under licensing arrangements with top tier studios as well as proprietary and third party developer creations. 

Impressive unit level economics 

  • Lean labour provides a fairly fixed cost base unit model 
  • 50+ same-store YOY revenue growth 
  • 30% average 4-wall margins for units open for 2+ years and 100% ROIC within 18-24 months of opening 

Multiple levers for rapid Growth 

  • 1,100+ game rooms sold via franchise and concession partnerships
  • Expansion into non-traditional space (travel, retail)
  • Adjacent use cases, content/formats (education, music, fitness, Esports) 

Ideal Partner:

Immersive Gamebox are seeking :

US Multi-Unit Franchisees

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Interested in Immersive Gamebox? Contact Johnny Sellyn

Johnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising. He is happy to discuss the requirements for developing Immersive Gamebox in the US.

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