At a Glance

Fast-Casual Dining

1975, Dallas TX

Investment cost:
$5,000,000 to $1m

International Presence:
1600+ restaurants in 30 countries

Average sales volume US (pre-COVID):

Average sales volume International (pre-COVID):

Parent company: Brinker International – brands include Chili’s Grill & Bar, Maggiano’s Little Italy and It’s Just Wings (virtual brand)

Chili's Franchise UK

With more than 1600 restaurants and 65,000 team members serving 1m customers daily, Chili’s is one of the world’s leading casual dining brands. Every day we welcome more than a million guests to our restaurants in dozens of countries.

Chili’s offers a distinct, flavourful mix of Southwestern/Texas-inspired classic American favourites like Big Mouth Burgers, Baby Back Ribs, Sizzling Fajitas and delicious appetizers. Our food is high quality and combines the freshest ingredients possible. We serve our food fresh-chopped, fresh griddled, fresh-fried and deliver it fresh to the table. It tastes good and, there’s plenty of it.

Wide-ranging design and atmosphere ranging from sports bar to casual dining to casual plus, depending on local demographics. Adaptable menu and service models responsive to local guests and travelers’ needs.

All day operators: breakfast, lunch, happy hour and dinner.

Our business model offers the flexibility to adapt to almost any real estate location:

  • Traditional Prototype: 140-180 seats ex. free standing
  • Reduced Prototype: 75-120 seats ex. indoor/outdoor mall
  • Non Traditional: 5–85 seats ex. airports, universities, food courts

We offer prototype designs ranging from 100 sq m. to over 400 sq m.

Our 3 revenue generators are:

  • in restaurant dining: full service experience and full bar flexibility
  • to go and delivery: full Chili’s menu, virtual brand menus and order online or in-person
  • counter service: smaller menu and footprint, flexible for exclusive or shared seating, pre-packaged for Grab & Go convenience

We offer sustainable long term results:

  • Positive top line sales growth: 1.5-2%
  • Free cash flow: $160m-$180m
  • Total shareholders return: 13-18%

Our international team boasts over 20 people dedicated to supporting the global franchise system. We also leverage the expertise of our 500 person Restaurant Support Center. Team members stationed in key international markets including the UK, Singapore, Taiwan and China.

Over 50% of our franchise partners have been in the franchise system for more than 15 years.

Despite COVID challenges, Chili’s results exceeded expectations. Chili’s outperformed the casual dining industry in both sales (+8.8%%) and customer counts (+15.5%). We opened 17 new restaurants (10 US and 2 International) and 1000+ owned and operated It’s Just Wings virtual brand locations.

Financial / Ideal Partner:

Chili's is seeking:

Area Developers


Interested in Chili’s? Contact Johnny Sellyn

Johnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising. He is happy to discuss the requirements for developing Chili’s in the UK.


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